Organizations must continuously improve or become obsolete.  This effort requires constant monitoring of the environment, market place, customers, stakeholders, and employees to detect any shift in priorities.  The organization must anticipate these shifts to keep their stakeholders satisfied. When changes are detected, the organization’s critical processes must be improved or redesigned to meet these shifts.  This is basic organizational survival.  A complete quality system helps an organization continually focus on what is important from a customer’s perspective.  This introduction to "Starting and Sustaining a Complete Quality System," written by Grace L. Duffy and John W. Moran, provides a guide to learning about the importance of quality improvement processes in organizational development.