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Advancing the public health workforce to achieve organizational excellence
Strategy Conceptualization Tree


The Strategy Conceptualization Tree helps a quality improvement team translate broadly-stated needs, such as “Remove Health Inequities,” “Improve Customer Satisfaction,” and “Lower Healthcare Costs” into specific, actionable, achievable, and measureable requirements. Developed by Public Health Foundation (PHF) Senior Quality Advisor Jack Moran, the Strategy Conceptualization Tree provides a simple structure to translate a complex issue into basic requirements toward achieving a stated goal and may help an improvement team move from a general idea to specific details in a few short steps. The Strategy Conceptualization Tree is one of many supplements to the 2012 Public Health Quality Improvement Encyclopedia.
About the Public Health Quality Improvement Encyclopedia
The Public Health Quality Improvement Encyclopedia is a practical guide to using 75 tools for quality improvement (QI) practitioners in public health organizations. The book was distributed to all state and local health departments, and may be purchased through PHF's Online Store.
Want to Use the Strategy Conceptualization Tree in your Organization?
PHF offers a range of services to apply QI tools and techniques in our focus areas of QI, performance management, and workforce development. To learn more, contact Ron Bialek at (202)218-4420 or You can also submit your information online.
This tool was supported by the Cooperative Agreement 5 U38 OT 000211-03, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.


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